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  <title><![CDATA[Kevin Ridgway]]></title>
  <link href="http://kevinridgway.com/atom.xml" rel="self"/>
  <link href="http://kevinridgway.com/"/>
  <updated>2011-11-30T04:10:19-05:00</updated>
  <id>http://kevinridgway.com/</id>
  <author>
    <name><![CDATA[Kevin Ridgway]]></name>
    
  </author>
  <generator uri="http://octopress.org/">Octopress</generator>

  
  <entry>
    <title type="html"><![CDATA[Octopressed]]></title>
    <link href="http://kevinridgway.com/2011/11/30/Octopressed/"/>
    <updated>2011-11-30T00:00:00-05:00</updated>
    <id>http://kevinridgway.com/2011/11/30/Octopressed</id>
    <content type="html"><![CDATA[<p>I loved <a href="https://github.com/mojombo/jekyll" title="Jekyll">Jekyll</a>. But <a href="http://octopress.org/" title="Octopress">Octopress</a> is my new best friend. Will be giving this a try for awhile. I&#8217;ll definitely be creating a new theme soon, but for now I&#8217;ll be sporting the default theme.</p>
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  </entry>
  
  <entry>
    <title type="html"><![CDATA[Notes on a Meeting]]></title>
    <link href="http://kevinridgway.com/2010/05/02/notes-on-a-meeting/"/>
    <updated>2010-05-02T00:00:00-04:00</updated>
    <id>http://kevinridgway.com/2010/05/02/notes-on-a-meeting</id>
    <content type="html"><![CDATA[<p>I came across some awesome meeting notes I took a few months ago. Here is what amounted to about three pages of what <a href="http://twitter.com/mariofolino">a colleague of mine</a> coined, &#8220;paper.twitter.com&#8221;. Essentially you write short quips on the page, that roughly equate to the length of a tweet on twitter.com, written with the first posts at the top, and then continuing down the page, as you go. (And yes, I literally wrote the timestamps out on the page, in the beginning, they are here in this post, and then I stopped doing it because it was cumbersome. Ha ha.)</p>

<p>Fascinatingly enough, it actually turned in to a great writing exercise that brought up some interesting thoughts on the meeting I was in.</p>

<pre><code>paper.twitter.com/program247365

Waiting for a meeting to start.
    - posted seconds ago via pen

Posting with my right hand!!
    - posted minutes ago via pen

Where would I.T. be without virtualization?
    - posted seconds ago via pen

"The realization to the potential of an 'event'." 
That's some words there.
    - posted seconds ago from a pen

When you have 10 different systems performing your main business 
competency, the shit gets crazy fast.

I suggest the new name for our all-inclusive system be, "The thing, at 
the place, with the guy, that does the magic stuff and what not."
Short and snappy.

This meeting should have a word bingo board that includes the words, 
"The Intersect", "event", "platform", "innovate", "integrate", and 
"consolidation". And if it was a  drinking game, I'd so be hammered 
right now.

I just found out I'm part of "Business Operations". Uhh, cool.

Is the Automation Team going to be called the A-Team?

I'll bring that up @ tomorrows meeting 
    -By @Mario 3:05pm

And does that make the BSC the "B" team?

"Changes" sometimes means "Oh shit, watch out!".

I need a shirt that says, "Top Performer".

"...in bed."

"No longer with the company", sounds like, so morbid.

**C**ost **R**eduction **A**pplication **P**rogram

Three pages of posts, I'm awesome.

It seems figuring out how long something should take is way
more difficult that it should be.
</code></pre>
]]></content>
  </entry>
  
  <entry>
    <title type="html"><![CDATA[Nine Eleven]]></title>
    <link href="http://kevinridgway.com/2009/09/11/Nine-Eleven/"/>
    <updated>2009-09-11T00:00:00-04:00</updated>
    <id>http://kevinridgway.com/2009/09/11/Nine-Eleven</id>
    <content type="html"><![CDATA[<p>I was asleep. I didn&#8217;t have any classes in the morning, so my alarm hadn&#8217;t gone off yet. My roommate, had the TV on, and I rolled over to see he was sitting raptly in front of the small TV we had placed between our beds. I didn&#8217;t say anything, just wanting to sleep, and somewhat annoyed that he had the TV on when I was sleeping. It was my freshman year in college at the University of Tampa, and I was still sleeping a lot when I could.</p>

<p>Then my phone rang. I groaned, rolled over, answered it and croaked, &#8220;Hello?&#8221;</p>

<p>It was my girlfriend at the time, now wife, Elizabeth, &#8220;Kevin do you have the TV on?&#8221;</p>

<p>&#8220;Yeah, it&#8217;s on. What&#8217;s going on?&#8221;</p>

<p>&#8220;A plane has hit the World Trade Center.&#8221;</p>

<p>I glanced at the TV, and my roommate looked at me with semi-scared look. He was from New York. The TV showed smoke billowing out of the first tower that was struck. I remember thinking, &#8220;Oh, God.&#8221;</p>

<p>I was up, threw some clothes on, and trotted the short distance between McKay hall, a sad one-story brick dorm, to the Boathouse, which was a very odd, small dorm, that had the long crew boats stored underneath it.</p>

<p>It was a gorgeous day, I remember. Already warm, even though it was only 9:30 or so, in the morning. I continued up the stairs to the deck of the dorm room that faced the Hillsborough river. The river sparkled so brightly, I had to shade my groggy eyes.</p>

<p>I entered the common room where a large TV was with couches and chairs situated around it. The majority of my girlfriend&#8217;s roommates were present, except those that were already in class. Everyone&#8217;s face was drawn, and dark. The time passed painfully, as we listened to the newscasters report what was going on. Some people left the room, needing to call home. Other people filled into the common room, coming from class, wondering why everyone was gathered. We&#8217;d fill-in the newcomers, with the somber news in hushed tones.</p>

<p>The second plane hit.</p>

<p>Gasps, audible grunts, and a few outcries came from all of us watching.</p>

<p>Some more people tried to call home using their cell phones. The lines were all giving busy signals. Whoa, &#8216;this is serious&#8217;, I remember thinking. A lot of the students at UT were from the north, a lot specifically from New York and New Jersey. From what I learned later, there were even some students who lost a parent in the attack.</p>

<p>The first tower started to fall, and I remember someone saying, because I couldn&#8217;t rip my eyes from the TV, I couldn&#8217;t tell you who it was, just kept saying, &#8220;Oh my God, Oh my God!&#8221;, over and over again, in a rising crescendo until the tower fell to the ground, in a enormous cloud of dust, and debris. Some people in the room were now crying.</p>

<p>I couldn&#8217;t believe what I was seeing. No one could.</p>

<p>Before we could recover, incredibly now, the second tower began its collapse. The room vibrated with the shock, the sobs, the utter unbelievability of the situation.</p>

<p>I will never forget where I was on 9/11/2001. A few days later sitting in a World and Government Affairs class, a few jets flew low overhead, and I remember everyone gripping their desks, and looking around very nervously. Even Dr. Kerstein stopped lecturing and half-jokingly said something about the jets, once they had flew past. We were very close to MacDill Air Force base, which was a major deployment point for troops to the Middle East. There was a disturbing amount of military aircraft in the air around Tampa during the immediate days after the event.</p>

<p>Shock, disbelief, and the utterance of the phrase &#8220;Post 9-11&#8221; filled my memory of the days, months, and semesters afterwards. I remember the hope of finding more survivors faded, several days after the event. I remember the fear, the anger, the suspension of daily life for a time.</p>

<p>I remember. Let&#8217;s all remember.</p>
]]></content>
  </entry>
  
  <entry>
    <title type="html"><![CDATA[Better]]></title>
    <link href="http://kevinridgway.com/2009/09/09/better/"/>
    <updated>2009-09-09T00:00:00-04:00</updated>
    <id>http://kevinridgway.com/2009/09/09/better</id>
    <content type="html"><![CDATA[<h2>The Resistance</h2>

<p>There has been a murmur in the back of my head for a <strike>few months</strike> few years now — the quiet whisper, the flash of inspiration, fleeting at first, but then always there, always nudging me to do something.</p>

<p>That something has been, to do <a href="http://www.kungfugrippe.com/post/48588149/better" title="kung fu grippe - Better">Better</a>.</p>

<p>Most of my problem is trying to focus, trying to get laser sharp accuracy, and concentration, in the current thing I&#8217;m doing. I fail horribly most of the time. To me, as a creative person, whom constantly feels like they need to add something to the world, even if it be a clever 140 character quip — I&#8217;ve always felt like I needed to add <em>something</em>. Something to define me, something to make me feel worthwhile, and something to make me <em>feel right</em>. I&#8217;ve decided to not only add something to the world, but to add something of <em>value</em>.</p>

<p>It is my worst fear that my <em>value</em>, that I contribute to the world, will turn out to be worthless — and therefore has stopped me from doing all but maybe 1% of what I think, I&#8217;m capable of doing. It&#8217;s not that I&#8217;m vain, or that I need attention, it&#8217;s that I need <em>completion</em> for myself. <em>Myself</em> has been dying the last couple of years. If I don&#8217;t do something of value now, then that thing inside me, that urges me to do great things, my never speak up again. That would be a personal epic tragedy for me.</p>

<h2>Go Pro</h2>

<p>This is the most truthful thing I&#8217;ve written in a long time, and I&#8217;m O.K. with that. I want to evaluate where I&#8217;m at, and simply &#8221;<a href="http://www.43folders.com/2007/03/08/tms-jonathan-coulton-2" title="The War of Art, and JoCo on becoming a 'true person' | 43 Folders">Go Pro</a>&#8221;, and do the things that make me feel <em>complete</em>, the things that will allow me to win all the inner battles of doubt about what I want to do.</p>

<p>I&#8217;m going to, <em>I desperately utterly need to</em> put away Ego, and be firmly seated with Self — to do the things I do, and do them well. To strive for <em>better</em>.</p>
]]></content>
  </entry>
  
  <entry>
    <title type="html"><![CDATA[How to Be a Keyboard Ninja on Mac OSX Leopard]]></title>
    <link href="http://kevinridgway.com/2008/07/03/how-to-be-a-keyboard-ninja-on-mac-osx-leopard/"/>
    <updated>2008-07-03T00:00:00-04:00</updated>
    <id>http://kevinridgway.com/2008/07/03/how-to-be-a-keyboard-ninja-on-mac-osx-leopard</id>
    <content type="html"><![CDATA[<p><img src='http://kevinridgway.com/images/apple-keyboard-shortcuts.jpg' alt='Mac Keyboard Image from: http://www.flickr.com/photos/puntodevista/118666362/'/></p>

<p>Some colleagues of mine, asked me to pass on to The Interwebs - my grand knowledge of getting around on Leapard - via the keyboard.  How did I learn all these on my own?  Experimentation, firstly, and secondly working at the Apple Retail Store as a <em>Mac Specialist/Trainer</em> certainly helped.</p>

<p>So let&#8217;s dive right in&#8230;</p>

<p><small>These are the default keyboard shortcuts that are in Mac OSX Leopard, unless noted otherwise.  To change these, find a keyboard shortcut you forgot, or make your own, you can go to System Preferences > Keyboard &amp; Mouse > Keyboard Shortcuts</small></p>

<h1>Some Oddballs</h1>

<h1>Grab image from site quickly</h1>

<ol>
<li>Click and hold an image on a website you want</li>
<li>While still holding, hit F11 (show desktop)</li>
<li>Release mouse button to drop the image immediately on your desktop</li>
</ol>


<p>Note: This technique also works by dragging an album art image from a webpage right into the album art field in iTunes!</p>

<h1>General</h1>

<ul>
<li><strong>Command + M</strong>       Minimize the current app window to the dock</li>
<li><strong>Hold Command and Press Pill button in upper right hand corner of any finder window</strong>  As you press this, you will cycle through different &#8220;setups&#8221; of the Finder toolbar (this changes all Finder windows)</li>
<li><strong>Command + H</strong>       Hide current application (still shows up when you click on it in the dock, or Command + Tab to it)</li>
<li><strong>Option + Command + H</strong>  Hide all others except active application</li>
</ul>


<h1>Help in any App!</h1>

<p>Not sure where to find a menu item in a particular application? Try this:</p>

<ol>
<li>Click Help menu item at the top of the screen</li>
<li>Start typing a search term</li>
<li>Use the arrow key to navigate down your results, and see the items that are in the app, open and get pointed to by a wavering blue arrow (I&#8217;m not kidding! Try it.)</li>
</ol>


<h1>Dialog Boxes</h1>

<p>When you&#8217;re on a dialog box for just about any application, you can press  Command + (first letter of button), to press that button without using the mouse.  For instance, if you closed a document without saving, it would ask you if you wanted to:</p>

<ul>
<li><strong>Command + D</strong>                               Don&#8217;t Save</li>
<li><strong>Command + C</strong> (Or Escape works here too)    Cancel</li>
<li><strong>Command + S</strong>                               Save</li>
</ul>


<p>But remember, it works for whatever the button is, not just the examples shown above, simply press the first letter of the button along with the Command key.</p>

<h1>Spotlight</h1>

<ul>
<li><strong>Command + Spacebar</strong>        Opens the search bar in the upper right hand corner of your screen, so you may begin typing your search term</li>
</ul>


<p>Once you&#8217;ve typed a search, and results start showing you can press Command to go to the first item. In addition, you can press Command + Down Arrow, to go to the top item in each category.  Simply press return to open that item.</p>

<ul>
<li><strong>Command + Option + Spacebar</strong>       To open a Finder window in &#8220;search mode&#8221;, simply begin typing, or you can press this after you have started typing a search in the Spotlight bar, to open a window with that search term already placed in the Finder window.</li>
</ul>


<h1>Spaces</h1>

<p>Probably my most favorite feature on Leopard.  From Apple&#8217;s site, the description reads, &#8220;Organize your activities into separate spaces and easily switch from one to another.&#8221;  This has been around awhile in the Linux/Unix world, and finally, they&#8217;ve built it into OSX.</p>

<p>First and foremost (in my opinion), you should go to System Preferences > Spaces, and check the checkbox at the bottom that says &#8220;When switching to an application, switch to a space with open windows for the application&#8221;. It&#8217;s a little long winded but basically what that means is that by checking it, it will allow you to have each Space assigned to a task, not just an application.  So, basically multiple windows of one application will not &#8220;know&#8221; about other windows of the same application if they&#8217;re in other Spaces.  Therefore, when switching between windows within an application, it will only do so within that Space.</p>

<p>You can have up to 16 Spaces!</p>

<p>You can assign applications to certain spaces by going to System Preferences > Spaces.  Click the plus button and select an application from the drop down menu.  Once you&#8217;ve chosen an application, you can then click next to it, to choose a particular Space, or assign it to all Spaces.</p>

<p>Spaces is not enabled by default. To enable it, do the following:</p>

<ol>
<li>Go to System Preferences > Spaces</li>
<li>Check the checkbox labeled &#8220;Enable Spaces&#8221;</li>
</ol>


<p>You can also choose to check &#8220;Show Spaces in Menu Bar&#8221;, which will give you a visual cue while your in Space,
as to which particular Space it is (e.g. 1, 2, 3, 4, etc.).</p>

<p>I prefer to do this, so that I can have quicker access to Expose and Spaces:</p>

<ol>
<li>Go to System Preferences > Keyboard &amp; Mouse > Keyboard</li>
<li>Check &#8220;Use all F1, F2, etc. keys as standard function keys<br>When this option is selected, press the Fn key to
use the special features printed on each key&#8221;</li>
</ol>


<p>So instead of pressing <strong>Fn + F8</strong>, I can now just press <strong>F8</strong> to activate Spaces.</p>

<p>To navigate to another space (can be changed in System Preferences > Spaces):</p>

<ul>
<li><strong>Control + Arrow Key</strong> (in the direction of the space you want to switch to)</li>
<li><strong>Control + 1</strong> (the number of the space) Switch directly to a space</li>
</ul>


<p>You can move windows to different Spaces by doing any of the following:</p>

<ol>
<li>Hit <strong>F8</strong>, and then use your mouse to drag and drop your window into the Space you want</li>
<li>Click and hold a window, then hit the keyboard shortcut to go to another Space to have the window move with you to that Space</li>
<li>Drag a window with your mouse to the edge of the screen, in the direction of the space you want to move it to, and hold it there for a tick.  You will be switched to that Space with window in hand.</li>
</ol>


<p>What the different keys look like on your keyboard:</p>

<ul>
<li>Apple or Command Key:     <strong>&#x2318;</strong></li>
<li>Alt or Option Key:        <strong>&#x2325;</strong></li>
<li>Shift Key:                <strong>&#x21E7;</strong></li>
<li>Enter:                    <strong>&#x2305;</strong></li>
<li>Control:                  <strong>&#x2303;</strong></li>
<li>Tab:                      <strong>&#x21E5;</strong></li>
<li>Tilde:                    <strong>~ `</strong></li>
<li>Function key:             <strong>fn</strong> (on new mac keyboards and portables; since Leopard came out)</li>
</ul>


<h1>Application Switching</h1>

<ul>
<li><strong>Command-`</strong>             Cycle through windows in application or Finder (if more than one window is open)</li>
<li><strong>Command-Tab</strong>       Switch application

<ul>
<li><strong>Command + Tab then Command + `</strong> Cycles through open applications, but goes the other direction (so if you Command + Tab to an app, but pass it up, this will let you go back)</li>
</ul>
</li>
</ul>


<h1>Spaces</h1>

<ul>
<li><strong>F8</strong>                    View all spaces at once</li>
<li><strong>C</strong>                 Collect all windows in the current space (hit C again to return them to their individual spaces)</li>
<li><strong>F8 then F9</strong>            View all spaces then view all windows in spaces with Expose</li>
</ul>


<h1>Expose</h1>

<ul>
<li><strong>F9</strong>                    View all open application windows (if Spaces is enabled, it only does it in the current Space)</li>
<li><strong>F10</strong>                   Show all windows of the active application</li>
<li><strong>F11</strong>                   Show the desktop by sliding the windows away (F11 again to return them)</li>
</ul>


<h1>Finder</h1>

<p>Basic commands for file manipulation in the Finder:</p>

<ul>
<li><strong>Command + W</strong>                   Close Finder window</li>
<li><strong>Shift + Option + N</strong>            Create a new folder</li>
<li><strong>Command-Up Arrow</strong>              Move up one directory</li>
<li><strong>Command-Down Arrow</strong>            Move down one directory</li>
<li><strong>Option-Drag</strong>                   Copy to new location</li>
<li><strong>Option-Command-Drag</strong>           Make alias in new location</li>
<li><strong>Command-Drag</strong>                  Move to new location without copying</li>
</ul>


<p>Using the Trash:</p>

<ul>
<li><strong>Shift + Delete</strong>                    Move highlighted item immediately to the trash</li>
<li><strong>Shift + Command + Delete</strong>          Empty the trash</li>
<li><strong>Option + Shift + Command + Delete</strong> Empty the trash even if items in the trash are being used or are locked</li>
</ul>


<p>With a Finder window open you can switch between the four views:</p>

<ul>
<li><strong>Control + 1</strong>           Icon view</li>
<li><strong>Control + 2</strong>           Details view</li>
<li><strong>Control + 3</strong>           Pane view</li>
<li><strong>Control + 4</strong>           Coverflow view</li>
</ul>


<p>When you there is an active application, you can:</p>

<ul>
<li><strong>Command + Q</strong>           Quit active application</li>
<li><strong>Command + Comma</strong>       See the application preferences for the active applications</li>
</ul>


<p>Here&#8217;s how you can close lots of applications quickly:</p>

<ul>
<li><strong>Hold Command, then Press Q and Tab</strong> one after another until the only thing left is the Finder</li>
</ul>


<h1>Quickview in Finder</h1>

<p>When an item is selected in the Finder:</p>

<ul>
<li><strong>Spacebar</strong>          Shows you a preview of actual item contents (if it can, note that note all filetypes are supported)</li>
<li><strong>Spacebar Again</strong>        Leaves Quickview (Escape works here too)</li>
</ul>


<p>While still in Quickview on that item in that Finder window, hit the arrow keys to navigate to other items without leaving Quickview</p>

<p>Click on the arrows in Quickview to see the item fullscreen.</p>

<h1>Instant Slideshow of Items</h1>

<ol>
<li>Open a finder window (preferably one with photos or videos, but it could be anything really)</li>
<li>Press <strong>Command + A</strong> to select all items in the window</li>
<li><strong>Hold the Option key</strong>, and press the Quickview button in that finder window (it&#8217;s the button that looked like an Eye, then turned into a play button when you pressed Option)</li>
<li>Watch magic unfurl!</li>
</ol>


<p>While in this slideshow mode, you can move your mouse, and see controls pop up.  From left to right they are:</p>

<ol>
<li>Move to previous item</li>
<li>Pause/Play slideshow</li>
<li>Move to next item</li>
<li>Show thumbnails overview of all items (from here you can click on any item to go back to fullscreen slideshow on that item)</li>
<li>Exit Full Screen</li>
<li>Close slideshow (good ole&#8217; Escape works here too)</li>
</ol>


<h1>Screenshots</h1>

<ul>
<li><strong>Command-Shift-3</strong>   Take a picture of the screen</li>
<li><strong>Command-Shift-4</strong>   Take a picture of the selection</li>
<li><strong>Command-Shift-4, then press Control while selecting</strong>   Take a picture of the screen, place in Clipboard</li>
<li><strong>Command-Shift-4, then Spacebar</strong>    Take a picture of the selected window (Hover over the window you&#8217;d like to take a picture of, the the cursor that is now a camera, and then click with the mouse)</li>
</ul>


<h1>Sleep, Shutdown, Force Quit</h1>

<ul>
<li><strong>Option-Command-esc</strong>        Force Quit</li>
<li><strong>Control-Eject</strong>             Restart, Sleep, Shutdown dialog box</li>
<li><strong>Control-Command-Eject</strong>     Quit all applications and restart</li>
<li><strong>Option-Command-Eject</strong>      Sleep</li>
<li><strong>Option-Command-Power</strong>      Sleep</li>
</ul>


<h1>Setting Up Even More Keyboard Access!</h1>

<ol>
<li>Go to System Preferences > Universal Access</li>
<li>Check the &#8220;Enable access for assistive devices&#8221; checkbox</li>
</ol>


<p>Makes these available:</p>

<ul>
<li><strong>Control-F1</strong>    Turn on Full Keyboard Access</li>
<li><strong>Control-F2</strong>    Highlight Menu</li>
<li><strong>Control-F3</strong>    Highlight Dock

<ul>
<li>when you&#8217;re on the dock you can use the left and right arrow keys to navigate over your dock items, and the up arrow will bring up a menu on that particular item</li>
</ul>
</li>
<li><strong>Control-F4</strong>    Highlight Window (active) or next window behind it</li>
<li><strong>Control-F5</strong>    Highlight Toolbar</li>
<li><strong>Control-F6</strong>    Highlight Utility window (palette)</li>
</ul>


<p>And as a bonus, it does the following:</p>

<p>Well basically it allows you to tab through form fields in your browser of choice, including drop-down-menus, yipee!  Although when I showed this to my colleagues recently I noticed it&#8217;s not working in Firefox 3 (but it does work in Firefox 2).  I have asked the Mozilla team why this might be the case, <a href="http://support.mozilla.com/tiki-view_forum_thread.php?forumId=1&amp;amp;comments_parentId=86761" title="Mozilla Support">and I&#8217;m awaiting their reply</a>.</p>

<p>And I answered my own question:</p>

<ol>
<li>Navigate to System Preferences > Keyboard &amp; Mouse > Keyboard Shortcuts</li>
<li>Under &#8220;Full Keyboard Access&#8221;, select the &#8220;All Controls&#8221; option</li>
</ol>


<p>Now it will let me tab to drop-down-menus in Firefox 3.</p>

<p><a href="http://support.mozilla.com/tiki-view_forum_thread.php?forumId=1&amp;amp;comments_parentId=86761" title="Mozilla Support">http://support.mozilla.com/tiki-view_forum_thread.php?forumId=1&amp;comments_parentId=86761</a></p>

<p>See a comprehensive list here: <a href="http://support.apple.com/kb/HT1343" title="Mac OS X keyboard shortcuts">http://support.apple.com/kb/HT1343</a></p>

<p>I hope that brings light <em>some of the many</em> keyboard auto-magic-ry that can be accomplished on Leopard.</p>
]]></content>
  </entry>
  
  <entry>
    <title type="html"><![CDATA[OMG, iPhone Rumors Conflict!]]></title>
    <link href="http://kevinridgway.com/2008/06/07/omg-iphone-rumors-conflict/"/>
    <updated>2008-06-07T00:00:00-04:00</updated>
    <id>http://kevinridgway.com/2008/06/07/omg-iphone-rumors-conflict</id>
    <content type="html"><![CDATA[<p>I was doing my usual late night thing, browsing the The Interwebs, and checking The Twitter, and I came across this gem:</p>

<blockquote>IPhone Rumors Conflict (Brian Caulfield/Forbes) <a href="http://tinyurl.com/5bfzul">http://tinyurl.com/5bfzul</a>
7 minutes ago from web</blockquote>


<p>Are you flippin&#8217; serious?</p>

<p>OMG, Rumors about the iPhone (a.k.a. &#8220;The iPhone&#8221;, &#8220;The Jesus Phone&#8221;, or my favorite, &#8220;Jesus, it&#8217;s just a phone!&#8221;) conflict! Ok, ok, timeout (made the hand gesture of a &#8220;T&#8221;), are you telling me that, unconfirmed rumors, from unconfirmed sources&#8230;are conflicting? Well, someone needs to call the blogging police, because <a href="http://xkcd.com/386/" title="xkcd - A webcomic of romance, sarcasm, math, and language - By Randall Munroe">someone may be wrong on this one</a>.</p>

<p>How about we all calm down a little bit, take a deep breath, and wait for the freakin&#8217; keynote?  Can we have a little less speculation this time, leading up to said event? <a href="http://daringfireball.net/linked/2008/june#sat-07-most_important" title="Daring Fireball Linked List: June 2008">Some of us understand what is really important</a> among all this craziness - for that I applaud you.</p>

<p>&#8220;Are you getting an iPhone, if there is such a device coming out on Monday, Kevin?&#8221;  Man, I&#8217;m glad you asked, the answer is you-bet-your-apple-fanboy-wearin&#8217;-hat I am, <a href="http://www.iphonefreak.com/2008/05/why-i-cant-get.html" title="Why I Can't Get Excited About the 3G iPhone | iPhonefreak">regardless of what other people think</a>.</p>
]]></content>
  </entry>
  
  <entry>
    <title type="html"><![CDATA[To Do]]></title>
    <link href="http://kevinridgway.com/2008/05/23/to-do/"/>
    <updated>2008-05-23T00:00:00-04:00</updated>
    <id>http://kevinridgway.com/2008/05/23/to-do</id>
    <content type="html"><![CDATA[<p><a href="http://www.flickr.com/photos/pauljwill/2217399170/"><img src="http://kevinridgway.com/images/to-do-notebook.jpg" alt="To Do" /></a></p>

<p>That someone has this tagged as &#8220;todo&#8221; on their <a href="http://del.icio.us.com">del.icio.us.com</a> bookmarks is inspiring:</p>

<p><a href="http://www.xprogramming.com/Blog/Page.aspx?display=GoodEnough">http://www.xprogramming.com/Blog/Page.aspx?display=GoodEnough</a></p>
]]></content>
  </entry>
  
  <entry>
    <title type="html"><![CDATA[Getting Back into Design]]></title>
    <link href="http://kevinridgway.com/2008/04/30/getting-back-into-design/"/>
    <updated>2008-04-30T00:00:00-04:00</updated>
    <id>http://kevinridgway.com/2008/04/30/getting-back-into-design</id>
    <content type="html"><![CDATA[<p><a href="http://www.flickr.com/photos/kridgway/2453164799/" title="photo sharing"><img src="http://kevinridgway.com/images/tools-wallpaper.jpg" alt="Tools Desktop Wallpaper" /></a></p>

<p>I&#8217;m finally getting back on the &#8220;design&#8221; train.  I thought I didn&#8217;t know how to do it anymore, but low and behold, it&#8217;s like riding a bicycle, you never forget.</p>

<p>I think the key to these things is to constantly tweak, however, it&#8217;s also key to knowing when to say &#8220;when&#8221;, and call it a finished product.  It&#8217;s still difficult to get started, but once I get going (without distractions&#8230;gasp!), it becomes easier.</p>

<p>Nice to have gotten in a &#8220;design flow&#8221; again.</p>
]]></content>
  </entry>
  
  <entry>
    <title type="html"><![CDATA[muxtape icon]]></title>
    <link href="http://kevinridgway.com/2008/04/21/muxtape/"/>
    <updated>2008-04-21T00:00:00-04:00</updated>
    <id>http://kevinridgway.com/2008/04/21/muxtape</id>
    <content type="html"><![CDATA[<p><a href="http://www.flickr.com/photos/kridgway/2433201214/" title="photo sharing"><img src="http://kevinridgway.com/images/muxtape-fluid-icon.jpg" alt="muxtape fluidapp icon by Kevin Ridgway"  /></a></p>

<p>I used to make mixtapes back in the day.  It all started when I found out that my brother&#8217;s dual-cassette deck stereo could record songs off of the radio onto cassettes.</p>

<p>And thus mixed tapes, for me, was a hobby for a time.  Obviously, as a web whore, finding out that someone had made a terrific webapp based on the oldie idea of making mixed tapes, I was an immediate fan: <a href="http://muxtape.com" title="Muxtape">http://muxtape.com</a>.</p>

<p>Of course finding out how you could use the cool <a href="http://internetjogging.com/2008/04/17/23/" title="Muxtape With Coverflow Using Fluid">thumbnail-as-coverflow feature with Fluidapp.com and muxtape</a>, was awesome!  And brought me to making this (ok, somewhat poor) <a href="http://www.flickr.com/photos/kridgway/sets/72157603823745636/" title="Icons - a set on Flickr">fluidapp icon</a> for muxtape.  I believe someone had posted one to the flickr group for fluidapp icons already, but I believe mine is bigger (it&#8217;s true!).  And in digging around, if someone wants to make a better one, I found <a href="http://www.istockphoto.com/file_closeup/object/5239233_audio_cassette_tape.php?id=5239233" title="Royalty-free Stock Photo Image: Audio cassette tape | iStockphoto.com">the original istockphoto for muxtape</a>.</p>

<p>I hope someone finds some use for it, or makes a better one, and posts it to the <a href="http://www.flickr.com/groups/fluid_icons/" title="Flickr: Fluid Icons">fluidapp group on flickr</a>.</p>

<p>Cheers.</p>
]]></content>
  </entry>
  
  <entry>
    <title type="html"><![CDATA[Pirate Ship Leaving Port]]></title>
    <link href="http://kevinridgway.com/2008/04/08/pirate-ship-leaving-port/"/>
    <updated>2008-04-08T00:00:00-04:00</updated>
    <id>http://kevinridgway.com/2008/04/08/pirate-ship-leaving-port</id>
    <content type="html"><![CDATA[<object type="application/x-shockwave-flash" width="500" height="400" data="http://www.flickr.com/apps/video/stewart.swf?v=71377" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000"> <param name="flashvars" value="intl_lang=en-us&photo_secret=f7a6ddf6d3&photo_id=2400015354"></param> <param name="movie" value="http://www.flickr.com/apps/video/stewart.swf?v=71377"></param> <param name="bgcolor" value="#000000"></param> <param name="allowFullScreen" value="true"></param><embed type="application/x-shockwave-flash" src="http://www.flickr.com/apps/video/stewart.swf?v=71377" bgcolor="#000000" allowfullscreen="true" flashvars="intl_lang=en-us&photo_secret=f7a6ddf6d3&photo_id=2400015354" height="400" width="500"></embed></object>


<p>Arrrrr! We shove off, to the soundtrack of The Pirates of the Caribbean. This was a fun experience, the Pirate Ship at Clearwater, FL. Free beer/wine to boot for the grown-up pirates!</p>

<p>I&#8217;m glad Flickr finally turned on Videos! Nice.</p>
]]></content>
  </entry>
  
  <entry>
    <title type="html"><![CDATA[Media Temple (Fluid App Icon)]]></title>
    <link href="http://kevinridgway.com/2008/04/08/media-temple-fluid-app-icon/"/>
    <updated>2008-04-08T00:00:00-04:00</updated>
    <id>http://kevinridgway.com/2008/04/08/media-temple-fluid-app-icon</id>
    <content type="html"><![CDATA[<p><a href="http://www.flickr.com/photos/kridgway/2399132323/" title="photo sharing"><img src="http://kevinridgway.com/images/media-temple-icon.jpg" alt="Media Temple Fluid App Icon" /></a></p>

<p>I created another Fluid App icon (<a href="http://fluidapp.com/">http://fluidapp.com/</a>), because I&#8217;m obsessed with having the correct PNG 512x512 with transparency. :)</p>
]]></content>
  </entry>
  
  <entry>
    <title type="html"><![CDATA[Beautiful Inspector...]]></title>
    <link href="http://kevinridgway.com/2008/03/27/beautiful-inspector/"/>
    <updated>2008-03-27T00:00:00-04:00</updated>
    <id>http://kevinridgway.com/2008/03/27/beautiful-inspector</id>
    <content type="html"><![CDATA[<p><a href="http://www.flickr.com/photos/kridgway/2367345529/" title="photo sharing"><img src="http://kevinridgway.com/images/safari-inspector.jpg" alt="Safari Inspector" /></a></p>

<p>The Safari 3.1 brings a lot of updates concerning web devs,this one in particular is turned on by Preferences > Advanced Tab, and the checkbox at the bottom. Then you have the &#8220;Develop Menu&#8221;. And man is it gorgeous.</p>

<p>Recognize that size bar at the bottom? Yup, directly from iTunes.</p>
]]></content>
  </entry>
  
  <entry>
    <title type="html"><![CDATA[(Don't) Click Here!]]></title>
    <link href="http://kevinridgway.com/2008/03/13/dont-click-here/"/>
    <updated>2008-03-13T00:00:00-04:00</updated>
    <id>http://kevinridgway.com/2008/03/13/dont-click-here</id>
    <content type="html"><![CDATA[<!-- <a href="http://www.flickr.com/photos/lworcel/172291168/"><img src="http://farm1.static.flickr.com/48/172291168_96aac8e856_m.jpg" align="right" /></a> &#8211;>


<p>I hate &#8220;click here&#8221; links.  I especially hate it when I&#8217;m given copy to put on a website that people will actually see.  It&#8217;s embarrassing as a web developer.  For those people out there in charge of giving copy that will be on a website, and you are including links, don&#8217;t do it!</p>

<p>If you&#8217;re not sure what text the link should be a part of, ask your friendly neighborhood developer.  Or simply give them the copy, and at the bottom a list of links.  And then ask them to put them in the copy where they think it&#8217;s appropriate.  Don&#8217;t ever use &#8220;click here&#8221;!  I&#8217;m don&#8217;t going to go in to the why of the details, when it&#8217;s already been covered somewhere else <a href="http://www.cs.tut.fi/~jkorpela/www/click.html">on why it&#8217;s bad to use &#8220;click here&#8221; as the link text</a>.</p>

<p>Please, please from the bottom of this web developer&#8217;s heart. Don&#8217;t do it anymore, mmkay?  I&#8217;d hate to see you get embarrassed, by your fellow webdevs.</p>
]]></content>
  </entry>
  
  <entry>
    <title type="html"><![CDATA[Web 2.0 Volleyball]]></title>
    <link href="http://kevinridgway.com/2008/03/06/web-20-volleyball/"/>
    <updated>2008-03-06T00:00:00-05:00</updated>
    <id>http://kevinridgway.com/2008/03/06/web-20-volleyball</id>
    <content type="html"><![CDATA[<p><a href="http://www.flickr.com/photos/jsmarr/2303558411/" title="photo sharing"><img src="http://kevinridgway.com/images/web20-volleyball.jpg" alt="Web 2.0 Volleyball" /></a></p>

<p>Joseph Smarr of <a href="http://www.plaxo.com/">Plaxo</a> took this pic.  On the left looking dorky, is myself, holding the volleyball, then there is <a href="http://www.iamcal.com/">Cal Henderson</a> from <a href="http://www.flickr.com/">Flickr</a>, then <a href="http://leahculver.com/">Leah Culver</a> from <a href="http://www.pownce.com/">Pownce</a>, and then all the way over to the right are Emily and Omar, the developers of <a href="http://www.rememberthemilk.com">Remember the Milk</a>.</p>

<p>That my friends, is Web 2.0 volleyball, and I had a lot of fun.</p>
]]></content>
  </entry>
  
  <entry>
    <title type="html"><![CDATA[Googling Myself and the Social Web]]></title>
    <link href="http://kevinridgway.com/2008/03/06/googling-myself-and-the-social-web/"/>
    <updated>2008-03-06T00:00:00-05:00</updated>
    <id>http://kevinridgway.com/2008/03/06/googling-myself-and-the-social-web</id>
    <content type="html"><![CDATA[<p><img src='http://kevinridgway.com/images/googling_myself.jpg' alt='Googling Myself' /></p>

<p>Since the re-launch of my blog/personal site.  I wondered how I fared in the google rankings when searching for &#8221;<a href="http://www.google.com/search?client=firefox-a&amp;amp;rls=org.mozilla%3Aen-US%3Aofficial&amp;amp;channel=s&amp;amp;hl=en&amp;amp;q=kevin+ridgway&amp;amp;btnG=Google+Search" title="Google">kevin ridgway</a>&#8221;.  Yes I know, shameless self googling.  But hey, everyone does it right?</p>

<p>Low and behold, I&#8217;m none other than fourth down on the list!  Pretty impressive for the blog being back up only for what, two weeks now?  Goes to show you that <a href="http://wordpress.org/" title="WordPress &#8250; Blog Tool and Weblog Platform">Wordpress</a> is a pretty sexy <a href="http://en.wikipedia.org/wiki/SEO" title="Wikipedia Entry: SEO">SEO</a> machine in and of itself.  To my dismay I&#8221;m still not numero uno when searching for my own name.  That freakin&#8217; defensive lacrosse player from Notre Dame is crampin&#8217; my style, first with a news story about him, and second by his bio on the fighting irish sports page.  He looks to be 6&#8217; 6&#8221;, 200+ pounds, so I think I&#8217;ll let it slide this time.  Ironically, my <a href="fowa-miami.crowdvine.com/profiles/10316">crowdvine.com profile</a> is second in the search for &#8220;kevin ridgway&#8221;.  So when I created that for my attendance at the <a href="http://futureofwebapps.com/2008/miami/" title="Future of Web Apps / 2008 / Miami">Future of Web Apps in Miami
</a>, I didn&#8217;t really know that I would be competing with myself.  And in looking in my settings of that profile, I can&#8217;t see anywhere to delete it easily.  Looks like I&#8217;d have to contact the admin of that particular crowdvine social group.</p>

<p>In going to the Future of Web Apps and hearing <a href="http://en.wikipedia.org/wiki/Kevin_Marks" title="Kevin Marks - Wikipedia, the free encyclopedia">Kevin Marks</a> talk about <a href="http://www.slideshare.net/chanezon/open-social-presentation-gsp-west-2008" title="Open Social Presentation - GSP West 2008 &raquo; SlideShare">Open Social</a>, it makes me realize that I need to better manage my online identity.  Too often I forget that I&#8221;m a part of some social web app out there, and forget to include it.  Right now I&#8217;m simply using Wordpress&#8217;s built-in blogroll that uses <a href="http://microformats.org/" title="Microformats">microformats</a>.  I plan to make something more substantial in the near future to consolidate all my &#8220;identities&#8221; onto one page here on my site.</p>

<p>With all this talk about &#8220;identity&#8221;, and &#8220;social&#8221; on the web, it&#8217;s easy to get a bit light-headed thinking about the direction that the web is going.  All I know is that I want to be a part of it, and it&#8217;s going to get interesting as we balance on the precipice of the new direction that the web has taken.  Gets me all excited in my pants and what not.</p>
]]></content>
  </entry>
  
  <entry>
    <title type="html"><![CDATA[The Architecture of Wordpress.com]]></title>
    <link href="http://kevinridgway.com/2008/02/29/the-architecture-of-wordpresscom/"/>
    <updated>2008-02-29T00:00:00-05:00</updated>
    <id>http://kevinridgway.com/2008/02/29/the-architecture-of-wordpresscom</id>
    <content type="html"><![CDATA[<p>If these notes are incomplete, inaccurate, or misspelled, it&#8217;s completely my fault and not Matt&#8217;s.</p>

<p>Presentation by <a href="http://ma.tt">Matt Mullenweg</a></p>

<h3>Architecture?</h3>

<h3>Scaling.</h3>

<ul>
<li>Types of Scaling:</li>
<li>Platform</li>
<li>Business</li>
<li>Community</li>
<li><p>People</p></li>
<li><p>over 800,000 splogs deleted</p></li>
<li>stats of WP</li>
</ul>


<h4>Scaling Platform</h4>

<h5>Matt&#8217;s Magic Mini-Cluster</h5>

<ul>
<li>hard to figure out what people really want</li>
<li><p>scaling is a good problem to have it, if you ever have it</p></li>
<li><p>7 boxes about $1500/mo</p></li>
<li>2 load balancers</li>
<li>any cpu</li>
<li>2 gb mem</li>
<li>any disk</li>
<li><p>pound + wackamole + Spread</p></li>
<li><p>2 databases</p></li>
<li>any cpu</li>
<li>4GB + memory</li>
<li>fast disks, RAID</li>
<li><p>master + slave MySQL setup</p></li>
<li><p>3 web servers</p></li>
<li>fast cpu</li>
<li>2 gb mem</li>
<li>any disks</li>
<li><p>well-configured apache</p></li>
<li><p>Use <a href="http://codex.wordpress.org/HyperDB" title="HyperDB - WordPress Codex">HyperDB</a></p></li>
<li>a database class they developed to handle multiple DBs; load balance the DB at the software level</li>
</ul>


<h5>A Few Rules to Follow</h5>

<ul>
<li>Put Everything in Subversion</li>
<li>Be Stateless</li>
<li>stay away from DB session</li>
<li>let every request stand on it&#8217;s own</li>
<li>then it becomes a matter of arithmetic when it comes to scaling</li>
<li>Memcached</li>
<li>distributed hash table</li>
<li>allows you to manage caching well</li>
<li>caches things in memory</li>
<li>easily put things in a memcache and pull it out, and expire it</li>
<li>Just use Wordpress.com</li>
<li><a href="http://2007.wordcamp.org/schedule/hyperdb-and-performance" title="WordCamp 2007 - HyperDB and High Performance WordPress">http://2007.wordcamp.org/schedule/hyperdb-and-performance</a></li>
</ul>


<h4>Scaling Community</h4>

<ul>
<li>most importantly, once you get to a certain point, just let go (<a href="http://wordpress.org/extend/ideas/" title="WordPress - WordPress Ideas">http://wordpress.org/extend/ideas/</a>)</li>
<li>institutionalized serendipity</li>
<li>personalize the experience at a certain point</li>
<li>check out: <a href="http://ma.tt/about" title="Photo Matt - About Me">http://ma.tt/about</a></li>
</ul>


<h4>Scaling Business</h4>

<ul>
<li>Upgrades; free is great</li>
<li>took an a la carte approach to features</li>
<li>didn&#8217;t work entirely</li>
<li>Ads: personally doesn&#8217;t like ads</li>
<li>shows only to random visitors</li>
<li>if you use firefox, you&#8217;ll never see an ad on wordpress.com (because Matt likes Firefox)</li>
<li>pissed fewer people off, and click through rates much much higher</li>
<li>VIP</li>
<li>helps run other&#8217;s blogs</li>
<li>&#8220;fox news&#8221; unfortunately (ha ha)</li>
</ul>


<h4>Scaling People</h4>

<ul>
<li>don&#8217;t have to micromanage</li>
<li>ideally are better at their job then you</li>
</ul>


<h5>Hiring</h5>

<ul>
<li>Great People = rich environment + worthwhile problems</li>
<li><p>try to tackle something that&#8217;s slightly out of your league</p></li>
<li><p>Passion for Space</p></li>
<li>Personality Fit (it&#8217;s like getting married)</li>
<li>Ability to Learn (Curiosity)</li>
<li>no correlation between intelligence and productivity</li>
<li>skills you came into a job with are not the skills that you&#8217;ll need in the future necessarily</li>
<li>Familiarity with Technologies</li>
<li>least important</li>
<li>don&#8217;t hire for specific skill sets</li>
<li>Taste</li>
<li>if something seems off with them, default answer is &#8220;no&#8221;</li>
<li>if you get any red flags during the hiring process, I would recommend moving on</li>
<li><p>one mediocre person will drain a sea of bright people (they will not &#8220;suffer fools&#8221;)</p></li>
<li><p>work with a person on a contract basis first</p></li>
</ul>


<h4>Scaling Brand</h4>

<h5>In a Name</h5>

<ul>
<li>related Proctor and Gamble story</li>
<li>decided to name product to &#8220;Ivory&#8221; (soap)</li>
<li>over 100 years</li>
<li><p>have over 20 brands that make over a billion dollars a year</p></li>
<li><p>recommends <a href="http://www.amazon.com/Writing-Well-30th-Anniversary-Nonfiction/dp/0060891548" title="Amazon.com: On Writing Well, 30th Anniversary Edition: The Classic Guide to Writing Nonfiction (On Writing Well): William K. Zissner: Books">&#8220;On Writing Well&#8221; by Zissner</a></p></li>
</ul>

]]></content>
  </entry>
  
  <entry>
    <title type="html"><![CDATA[In Miami, at FoWA]]></title>
    <link href="http://kevinridgway.com/2008/02/28/in-miami-at-fowa/"/>
    <updated>2008-02-28T00:00:00-05:00</updated>
    <id>http://kevinridgway.com/2008/02/28/in-miami-at-fowa</id>
    <content type="html"><![CDATA[<p><img src='http://kevinridgway.com/images/fowa_logo.jpg' alt='Future of Web Apps'/></p>

<p>I&#8217;m sitting about four rows back waiting for <a href="http://futureofwebapps.com/2008/miami/workshops.php#jumper03" title="Future of Web Apps / 2008 / Miami / Workshops">Jabber: Building the Real-Time Web</a> to start. Looks like @<a href="http://twitter.com/blaine" title="Twitter / blaine">blaine</a> has to use Carsonified&#8217;s Macbook Pro, rather than his Macbook Air, since the air has a different video out connection that most Macs (big surprise).</p>

<p>My hotel is The WhiteLaw hotel, and it is very strange (pics to come).  The beds are too small, the water pressure is weak, and it&#8217;s just decorated really really weird.  I grabbed a cab and took the Venetian Causeway to the Knight Concert Hall, Carnival Centre.  Short ride, but I think cab fares are going to kill me if I keep up this rate.  I have to find out how to get on the Muni.</p>

<p>More updates to come, for certain.  Haven&#8217;t had a Kevin Rose sighting yet (but from his Pownce and other&#8217;s Twitters, he looks to be in town already), or anyone else &#8220;famous&#8221; per se.</p>

<p>I think I realized this morning that this class will require some <a href="http://www.rubyonrails.org/" title="Ruby on Rails">RoR</a> knowledge.  I&#8217;d better install it now&#8230;</p>
]]></content>
  </entry>
  
  <entry>
    <title type="html"><![CDATA[How to Build a Web App from A to Z]]></title>
    <link href="http://kevinridgway.com/2008/02/28/how-to-build-a-web-app-from-a-to-z/"/>
    <updated>2008-02-28T00:00:00-05:00</updated>
    <id>http://kevinridgway.com/2008/02/28/how-to-build-a-web-app-from-a-to-z</id>
    <content type="html"><![CDATA[<p>These are the notes I took in the awesome session from Kevin Hale of <a href="http://www.wufoo.com/" title="Free HTML Form Builder - Create Forms, Surveys and Invitations">http://www.wufoo.com/</a> at the <a href="http://futureofwebapps.com/2008/miami/" title="Future of Web Apps / 2008 / Miami">Future of Web Apps Conference</a></p>

<p>Any misspellings or incompleteness is my fault, and not that of the presenter.</p>

<h3>Strengths and Weaknesses</h3>

<ul>
<li>talking about his experiences/background</li>
<li>investing, etc, wufoo</li>
</ul>


<h3>Startups</h3>

<ul>
<li>Advice = Limited Life Experience + Over Generalization</li>
</ul>


<h3>Who? When? Where? Why? How?</h3>

<ul>
<li>there is no &#8220;what&#8221;, these other things are more important</li>
</ul>


<h3>Workshop</h3>

<ul>
<li>write down your questions and ask in the second half</li>
</ul>


<h3>About wufoo</h3>

<ul>
<li>writes for treehouse and particletree website/magazine</li>
<li>co-founder of Infinity Box, Inc. (Wufoo)</li>
<li>6 million page views per month</li>
</ul>


<h3>Who are the wufoo customers</h3>

<ul>
<li>healthcare, individuals, many industries, as well as Microsoft, sony and other big names</li>
<li>do all programming with 3 people, and that&#8217;s it</li>
</ul>


<h3>Story of Wufoo</h3>

<ul>
<li>graduated with digital arts degree, english degree</li>
<li>his aspirations were to take a year off, and then go get a graduate degree</li>
<li>got a job in a research office (Information Specialist) at USF</li>
<li>Where do you find money to do research?</li>
<li>Met Chris Campbell at USF</li>
<li>Met Ryan Campbell (TA for a computer science teacher)</li>
<li>went to a session at SXSW and with Jason Fried of 37 signals</li>
<li>made a decision to start a company at that point</li>
<li>first tips: build an audience first with a blog</li>
<li>made web development blog</li>
<li>&#8220;single greatest thing we ever did&#8221;</li>
<li>vehicle for learning these techniques would need</li>
<li>Particle Tree: web dev tutorials</li>
<li>inverse pyramid, most important thing at top, least at the bottom</li>
<li>learned a lot about writing, programming, etc.</li>
<li>thought about building a content manager (beginning of wufoo)</li>
<li>came across Ycombinator</li>
<li>incorporated Particletree Inc. (cost about $565)</li>
<li>setup as florida S-Corp</li>
<li>got contacted by CNET via an article of particletree getting picked up on slashdot</li>
<li>Ryan decides to quit his job, they start talking about it. Chris splits paycheck with the three of them</li>
<li>started out on 12 inch screens, terrible equipment</li>
<li>gave first magazine of treehouse for free (100,000 downloads)</li>
<li>Ycombinator puts up &#8220;startup school&#8221; and they apply and attend this in boston (fuck, I applied for this and got in, but couldn&#8217;t fly in)</li>
<li>ycomb contacts them and likes their app a lot, they go to boston to pitch idea</li>
</ul>


<h3>Worst Interview Evar</h3>

<ul>
<li>ycomb tells them they need a form builder</li>
<li>they argued with ycomb on what their product was</li>
<li>16 teams went out there, only 8 get selected</li>
<li>10:00pm supposed to get call, got call at 11:15pm to say they were accepted</li>
</ul>


<h3>We&#8217;re Going to California</h3>

<ul>
<li>$6,000 per each person</li>
<li>rented apt, furniture</li>
<li>pics of apt, and setup was horrible</li>
<li>they become incorporated (In Delaware specifically, it&#8217;s tax beneficial) = Infinity Box, Inc.</li>
<li>had dinner nights, still have relationships with all those groups in ycomb</li>
<li>ycomb invests in 20 teams at a time now</li>
<li>all the ideas of startups are so different, the collaboration between teams is awesome</li>
<li>your idea doesn&#8217;t matter, what you should focus on is the users/customers. (golden rule in effect)</li>
</ul>


<h3>Wufoo</h3>

<ul>
<li>real story: used <a href="http://instantdomainsearch.com/" title="Instant Domain Search">http://instantdomainsearch.com/</a> (knew the guy who made that app) and got list of 5 letter domain names, and chose &#8220;wufoo&#8221; based on it&#8217;s memorable</li>
<li>&#8220;girlfriend test&#8221;, made her build forms using their simple version (design) of wufoo.</li>
<li>realized where things were complicated, etc. where to fix things</li>
<li>put out a demo (5,000 people wanted to sign up) immediately after that</li>
<li>you have a 10 minute pitch on what your product does; many people were interested in it</li>
<li>accepted 50,000 from 2 different angels (figured that it would last them about a year)</li>
<li>they didn&#8217;t stay, went back to Tampa (out of money)</li>
<li>for the next three months they all live together with chris and fiance in their townhouse</li>
<li>contacts mike arrington to see if he&#8217;d like to try it; promised exclusive of when it will launch</li>
<li>launched July 5th; techcrunch gives rave reviews</li>
<li>Chris becomes customer evangelist; he answered every support email</li>
<li>take care of the beta customers first; and then it will benefit you</li>
</ul>


<h3>A Note on Beta Testers</h3>

<ul>
<li>almost no one gives them feedback</li>
<li>those that do give feedback wufoo gives them a deal for 50% the lifetime of the account</li>
<li>gave them this deal a week before launch (so they could test out the billing system for a week)</li>
<li>beta testers were not the &#8220;real&#8221; users, beta testers are just interested in the next big thing</li>
<li>surveying beta testers is probably not a good idea, you can&#8217;t understand what your revenue model may be from that</li>
</ul>


<hr />

<ul>
<li>the models out there: flickr, delicious, etc. aren&#8217;t necessarily the &#8220;right&#8221; way to run a company</li>
<li>the myth is that you can only start a company in california</li>
<li>things learned in exercise:</li>
<li>each company has been around about 3 years</li>
<li>you can make a shit-ton of money regardless of the niche you are in</li>
<li>location doesn&#8217;t matter</li>
</ul>


<h3>The Importance of Time</h3>

<ul>
<li>start your company now!</li>
<li>you got to have patience</li>
<li>relationship and customers the most important</li>
<li>Inc., 5000.: <a href="http://www.inc.com/inc5000/" title="Inc. 5,000 Index, inc5000 Article - Inc. Article">http://www.inc.com/inc5000/</a></li>
</ul>


<h3>You Make What You Measure</h3>

<ul>
<li>guy of jotspot says this (just sold to google as &#8220;google sites&#8221;)</li>
<li>wufoo stats</li>
<li>monthly subscription rev</li>
<li>increase rev</li>
<li>month # users</li>
<li>customers/ month etc</li>
<li>&#8220;stumbling on happiness&#8221; = humans are the worst at predicting things, they are the worst at this</li>
</ul>


<h3>Chart of Destiny</h3>

<ul>
<li>exercise:</li>
<li>Q: Which is better 1000/month or 1000 + 10%/month?</li>
<li>A: Over time the 1000/month is better.</li>
<li>conclusion: over time, you make more, start now, and be patient</li>
</ul>


<h3>Q: When? A: Now</h3>

<h3>Bootstrapping vs. Raising Money</h3>

<ul>
<li>bootstrapping can be done</li>
<li>trade off is control</li>
<li>ways to raise money:</li>
<li>seed investors</li>
<li>angels</li>
<li>50k - 100k</li>
<li>venture capitalists</li>
<li>up to 3 mill = they want part of your company</li>
<li>family/friends</li>
<li>business loan</li>
<li>gov&#8217;t grant</li>
<li>first person you talk to is an associate, not a partner (venture caps); they are no one, and have no power</li>
</ul>


<h3>Top 10 Questions Investors Asked Us</h3>

<p>Article here: <a href="http://particletree.com/notebook/the-top-10-questions-investors-asked-us/" title="Particletree &amp;raquo; The Top 10 Questions Investors Asked Us">http://particletree.com/notebook/the-top-10-questions-investors-asked-us/</a></p>

<ol>
<li>Who else have you spoken to?</li>
<li>How will you make money?</li>
<li>How will your company grow?</li>
<li>What technologies do you use?</li>
<li>How easily can you be copied?</li>
<li>Can we see the demo?</li>
<li>Who are your competitors and how are you better/different?</li>
<li>Who are your customers?</li>
<li>How will you spread the word about your product?</li>
<li>What will your market penetration be?</li>
<li>this can be one of the weakest points for some companies</li>
</ol>


<h3>TAM = Total Available Market</h3>

<ul>
<li>the piece of the market you&#8217;re going to be catering to</li>
<li>doesn&#8217;t freakin&#8217; matter, impossible to predict</li>
<li>don&#8217;t be afraid to say &#8220;I don&#8217;t know&#8221; if it&#8217;s reasonable to do so</li>
</ul>


<h3>Resources vs Resourcefulness</h3>

<h3>Team</h3>

<ul>
<li>Two most important things in considering for a team mate</li>
<li>passion</li>
<li>animal</li>
<li>like a marriage</li>
<li>trust</li>
<li><p>where?: family, friends, school, work</p></li>
<li><p>How?</p></li>
<li>Do stressful test projects</li>
<li>practice fighting</li>
<li>don&#8217;t make it personal</li>
<li>sleep on it</li>
</ul>


<h3>Let the Data Decide</h3>

<ul>
<li>track things, and the data should show you the right path</li>
<li>which person is more correct?; with data to back it up</li>
</ul>


<h3>2 Weeks</h3>

<ul>
<li>do anything you want (give that flexibility to anyone)</li>
<li>you have two weeks</li>
<li>you can measure it</li>
</ul>


<h3>Chris Kevin Ryan</h3>

<ul>
<li>Bitpusher = manages their servers</li>
<li>CPA for the accounting stuff (every quarter and once a year)</li>
<li>Lawyers</li>
<li>Users (mentions book &#8220;The Ultimate Question&#8221;: <a href="http://amazon.com/dp/1591397839" title="Amazon.com: The Ultimate Question: Driving Good Profits and True Growth: Fred Reichheld: Books">http://www.amazon.com/exec/obidos/ASIN/1591397839/bookstorenow600-20</a>)</li>
<li>take our feedback based on which they are</li>
<li>mentions another book &#8220;From Good to Great&#8221;: <a href="http://amazon.com/dp/1591397839" title="Amazon.com: The Ultimate Question: Driving Good Profits and True Growth: Fred Reichheld: Books">http://www.amazon.com/exec/obidos/ASIN/1591397839/bookstorenow600-20</a></li>
<li>Customers</li>
</ul>


<h3>Profit per X</h3>

<ul>
<li>you find the thing that drives your profit</li>
<li>then maximize that profit</li>
<li>for wufoo:</li>
<li>stay as small as possible</li>
<li>profit per employee</li>
</ul>


<h3>Customer Support</h3>

<ul>
<li>doesn&#8217;t scale</li>
<li>you cannot outsource this; have to do it on your own</li>
<li>maximize your time to make customer service great</li>
</ul>


<h3>How to be a Market Leader</h3>

<ul>
<li>Three Ways</li>
<li>your product is based on the best price (price wars)</li>
<li>very hard to do as a startup</li>
<li>I have the best product</li>
<li>Best overall value (&#8220;Small Giants&#8221; book mentioned: <a href="http://www.amazon.com/Small-Giants-Companies-Choose-Instead/dp/1591840937" title="Amazon.com: Small Giants: Companies That Choose to Be Great Instead of Big: Bo Burlingham: Books">http://www.amazon.com/Small-Giants-Companies-Choose-Instead/dp/1591840937</a>)</li>
<li>under promise, over-deliver</li>
<li>conversion rate goes up, because their trust goes way up after customer support contact</li>
</ul>


<h3>How Word of Mouth Works</h3>

<ul>
<li>give them a great customer experience</li>
</ul>


<h3>Marketing is what you do when you didn&#8217;t make something remarkable</h3>

<ul>
<li>Would you recommend me to a friend or coworker?</li>
</ul>


<h3>Wufoo Support</h3>

<ul>
<li>only 3 people support 60,000 users</li>
<li>great customer support doesn&#8217;t scale easily</li>
<li>just as much time on support, as working on the application</li>
<li>do everything in gmail (support@wufoo.com)</li>
<li>label with &#8220;C&#8221;, &#8220;K&#8221;, &#8220;R&#8221; with who should answer it</li>
<li>assigned different days to answer support: all day, from when you wake up, until you go to bed</li>
<li>built tools to help them manage accounts, things that users never see</li>
<li>wiki, forums, screen casts HD!, FAQs, knowledge base</li>
<li>they use TextExpander to help with support emails</li>
<li>promote your documentation in your support emails</li>
<li>use google search for their documentation (Google Custom Search) ($100/year if you don&#8217;t want any ads, and they provide a lot of tools on statistics, what&#8217;s being searched, etc.)</li>
<li>hand-wrote christmas cards to customers, made postcards, and hand-wrote those too. (wow!)</li>
</ul>


<h3>Productivity Experiments</h3>

<h3>Paid Incentives</h3>

<ul>
<li>you meet certain quota on writing for particle tree, and you get money</li>
<li>if you don&#8217;t meet it, then you don&#8217;t get the extra money</li>
</ul>


<h3>List of 10</h3>

<ul>
<li>every 6 months, what are our major goals</li>
<li>15 things you&#8217;d have to do to make that happen</li>
<li>first person to finish at least 10 things, would choose the company trip</li>
<li>last person would be the &#8220;Trip Bitch&#8221; ha ha</li>
</ul>


<h3>Scrum</h3>

<ul>
<li>everyday have a quick meeting</li>
<li>what did you accomplish yesterday</li>
<li>what are some things in your way and how can I get them out of the way</li>
<li>write it all down, accountability</li>
<li>wufoo</li>
<li>they do this once a week (video chat)</li>
<li>highly recommend this approach; what tasks need to be done</li>
</ul>


<h3>Behavioral Economics</h3>

<ul>
<li>Dane Ariely &#8220;Practically Irrational&#8221;: <a href="http://www.amazon.com/Small-Giants-Companies-Choose-Instead/dp/1591840937" title="Amazon.com: Small Giants: Companies That Choose to Be Great Instead of Big: Bo Burlingham: Books">http://www.amazon.com/Small-Giants-Companies-Choose-Instead/dp/1591840937</a></li>
<li>Efficiency vs Efficacy</li>
<li>Chocolate / Intangibles. How do you quantify? How do you price quality?</li>
<li>SSN</li>
<li>take the last 2 digits of your SSN</li>
<li>take a list of items and write this number next to each item</li>
<li>consider that number the price of the item</li>
<li>wager to see how much items: correlation between high number and what they bet</li>
<li>once you get a price you usually don&#8217;t stray to far from what the price should be</li>
<li>price is placed within context and that matters</li>
<li>so when you price your app, place it in context</li>
<li>free plan, 9/month, 69/month, 100/month</li>
<li>don&#8217;t doubt putting those higher prices out there</li>
<li>do tiered pricing</li>
<li>candy</li>
<li>the &#8220;free&#8221; plan is very very enticing; beware of it</li>
</ul>


<h3>Document Your Story</h3>

<ul>
<li>talk to everyone</li>
<li>remember the golden rule</li>
<li>wufoo:</li>
<li>took a lot of screenshots</li>
<li>lots of pictures</li>
<li><p>one guy kept a journal</p></li>
<li><p>you can do a startup and have fun; don&#8217;t take yourself that seriously</p></li>
<li>don&#8217;t be in it for the money</li>
</ul>


<h3>Bibliography</h3>

<ul>
<li>Small Giants: why companies choose to be great instead of big</li>
<li>Blue Ocean Strategy</li>
<li>Made to Stick</li>
<li>The Best of Software Writing</li>
<li>Prioritizing Usability (get this one)</li>
<li>CSS Mastery</li>
<li>Landing Page Optimization (SEO book, really good)</li>
<li>Game Design Workshop (user experience, fun, and engagement)</li>
<li>Harvard Business Review (only magazine they get: get subscription)</li>
</ul>


<h3>Questions</h3>

<ul>
<li>how was ecommerce and setting that up?</li>
<li>Answer: Sucks. Don&#8217;t have recommendation for any particular payment systems. Built their own recurring billing. Documentation sucks.</li>
<li>they are considering these guys: <a href="http://www.paysimple.com/" title="ACH Payment Processing and Recurring Billing: PaySimple">http://www.paysimple.com/</a></li>
<li><p>still developing this service, may not be ready for months. wufoo is working with them</p></li>
<li><p>would you consider taking venture capital when getting the contacts?</p></li>
<li><p>Answer: Taking the seed money was so worth it, just in the contacts you make. Invaluable.</p></li>
<li><p>be aware of people that are doing angel investing for the first time. Get someone who has done it for awhile. Talk with the people the angel investor in.</p></li>
<li><p>Outsource your IT?</p></li>
<li><p>Answer: No one will be good as hiring your own. Set up a three stage push system, they helped them set it up. They are really good than working with them. They find it to be completely worth it in paying a little more, and not having to do everything yourself. They use Bitpusher.</p></li>
<li><p>Outsourcing your code?</p></li>
<li><p>Answer: They have two people they are considering hiring, they gave them some projects to work.</p></li>
<li><p>How did you initially figure out the pricing plan?</p></li>
<li><p>Answer: Copied jotspots pricing plan. They researched their competitors. Haven&#8217;t raised their prices.</p></li>
<li><p>Should invest in some kind of marketing or PR?</p></li>
<li><p>Answer: Focus on your product in the first 1 -2 years. Then transition to marketing and advertising, that&#8217;s what they&#8217;re doing right now.</p></li>
<li><p>What would you do differently if you could start over?</p></li>
<li><p>Answer: Start earlier! Regarding legal stuff: No reason you should pay a lot of money for ToS or Privacy Policy. Go copy ours! Be aware of where you ask for legal advice.</p></li>
<li><p>Have you leveraged blogs to promote wufoo?</p></li>
<li><p>Answer: Yes. Sold some web dev ads at first, but then found out that all conversions in promoting wufoo worked much much better.</p></li>
<li><p>Build audience first?</p></li>
<li><p>Answer: Yes. Blog worked out very well. Joined Web 2.0 workgroup.</p></li>
<li><p>How much time goes into research (reading blogs, etc)? Percentage of time goes into this?</p></li>
<li><p>Answer: Fridays they hang out. Share books all the time. Reads 3 books a week.</p></li>
<li><p>How often new features come out?</p></li>
<li><p>Answer: Wrote the form builder 7 times. Rolls out new versions to new users about 1000s at a time. See how they react.</p></li>
<li><p>Feature requests?</p></li>
<li><p>Answer: Feedback form. Don&#8217;t let people know what you&#8217;re timeline is, setting them up for disappointment.</p></li>
<li><p>Work in same location?</p></li>
<li><p>Answer: Work separately, remotely from home. Only have monday video conferencing. Always have instant messenger open for real-time communication. Always have phones on talking about it.</p></li>
<li><p>How does workflow go?</p></li>
<li><p>Answer: Design driven development. Design gets taken to have the data serve the data, then the JS/interactivity. If you see something cool in front of you, then you&#8217;re more motivated to get it going. Kevin does all the HTML/CSS. Don&#8217;t make a lot of spec requirements, just get a design, and then get the work done.</p></li>
<li><p>Best technology in 5 years?</p></li>
<li>Answer: Ha! I said humans are bad at predictions. HTML/forms hasn&#8217;t changed in 10 years. For form building nothing much, hasn&#8217;t really changed.</li>
</ul>

]]></content>
  </entry>
  
  <entry>
    <title type="html"><![CDATA[Meebo Icon]]></title>
    <link href="http://kevinridgway.com/2008/01/31/meebo-icon/"/>
    <updated>2008-01-31T00:00:00-05:00</updated>
    <id>http://kevinridgway.com/2008/01/31/meebo-icon</id>
    <content type="html"><![CDATA[<p><a href="http://www.flickr.com/photos/kridgway/2231637165/" title="Meebo Icon by kprogram, on Flickr"><img src="http://kevinridgway.com/images/meebo-fluid-icon.png" alt="Meebo Icon" width="500" /></a></p>

<p>I created this icon for the awesome <a href="http://fluidapp.com/" title="Fluid - Free Site Specific Browser for Mac OS X Leopard">Fluid App</a>.  It&#8217;s <a href="http://www.meebo.com/" title="meebo - online web IM for AIM, MSN, Yahoo, Google Talk messengers">Meebo&#8217;s</a> icon.</p>

<p>I&#8217;ve been playing around with Illustrator a lot more lately.  I think it has a pretty steep learning curve if you started with Photoshop and then moved to Illustrator.  The keyboard shortcuts are all different, and &#8220;thinking in Illustrator&#8221; is very different than Photoshop.</p>

<p>I want to design more things like icons, and I&#8217;ve done a couple of website designs in Illustrator so far.  Coupled with a Wacom tablet I think Illustrator is pretty sweet.</p>
]]></content>
  </entry>
  
  <entry>
    <title type="html"><![CDATA[Craigslist has the most sarcastic users ever]]></title>
    <link href="http://kevinridgway.com/2007/11/16/craigslist-has-the-most-sarcastic-users-ever/"/>
    <updated>2007-11-16T00:00:00-05:00</updated>
    <id>http://kevinridgway.com/2007/11/16/craigslist-has-the-most-sarcastic-users-ever</id>
    <content type="html"><![CDATA[<p>I think this is the best craigslist post ever:</p>

<p><a href="http://tampa.craigslist.org/web/481322224.html">http://tampa.craigslist.org/web/481322224.html</a></p>

<p>In case it&#8217;s removed for whatever reason, you can see it in it&#8217;s entirety here:</p>

<p><a href="http://kevinridgway.com/best-craigslist-post-ever/">Best Craiglist Poster Ever</a></p>
]]></content>
  </entry>
  
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